Huckleberry Bakery & Café, like the other restaurants in the Rustic Canyon Family, is owned and operated by Josh Loeb and Zoe Nathan, who are both local, having been born and raised in Santa Monica. Josh and Zoe fell in love while working together in their nearby restaurant, Rustic Canyon. Both long shared a desire to open a local, artisan bakery and café where friends, family and enthusiastic food lovers could come together and eat delicious food in a warm, casual atmosphere.