Each year, the El Segundo Small Business Excellence Awards chooses only excellent local small businesses. We focus on companies that have demonstrated their ability to use great marketing methods and excellent customer service to grow their business in spite of difficult economic times. The companies chosen exemplify the best of small business; often leading through great service and community involvement. For most companies, this recognition is a result of your dedication and efforts as well as the work of others in your organization that have helped build your business. The Original Rinaldi’s is now a part of an exclusive group of small businesses that have achieved this selection.