Urth Caffé began as Jilla and Shallom Berkman's dream over 30 years ago. In 1989, they met a passionate coffee farmer named Jorge from a farm in Peru producing organic, heirloom coffee. The Berkmans were intrigued by Jorge's mission. They discovered many destructive practices were used in coffee production that made it one of the most chemically treated food commodities in the world. Heirloom coffee trees are very rare and have never been genetically modified. The Berkmans decided to become pioneers in health-conscious coffee.